Role:Content Writer for Skincare ProductsTask Brief: As part of a content writer interview task, I was asked to craft a multi-channel campaign for BiE’s top skincare masks. The brief included writing website copy, social captions, email content, and communication hooks, with a focus on clarity, creativity, and brand voice alignment.My response:1. Hero Website Banner Copy (Short-form)
Sleepless nights, pollution, or aging?
Discover the premium range of revitalizing face masks for your Skin
by
BiE: Beauty in Everything
2. Landing Page Section – Product Spotlights
DND Overnight Mask
What it does:
This ultra-calming overnight mask resets your skin while you sleep. It soothes irritation, strengthens your barrier, and locks in deep hydration so that you wake up to skin that feels refreshed, renewed, and completely reset.
Who it’s for:
Sensitive, dry, irritated, or inflamed skin; especially if your skin needs extra Tender Love and Care.
What makes it unique:
Powered by a dreamy blend of Centella Asiatica, Calamine, and Beta Glucan, this mask is a comforting hug for your skin. No rinsing, no residue, just calm, happy skin by morning.
When/how to use:
Apply a generous layer as the last step of your night routine. Let it absorb while you sleep, no need to wash off. Use 2–3 times a week, or anytime your skin needs a break.
O2WOW Oxygenating & Firming Mask
What it does:
This oxygenating gel mask recharges dull, tired skin. It detoxifies, firms, and revives your complexion in minutes like a mini facial in a jar.
Who it’s for:
Ideal for city dwellers, dull or lifeless skin, or anyone needing a quick glow-up before stepping out.
What makes it unique:
Infused with Perfluorocarbons (a.k.a. oxygen carriers), Vitamin C, and Red Algae, this bubbling mask boosts microcirculation, clears toxins and energizes your skin.
When/how to use:
Apply a thin layer to clean, dry skin. Let the oxygen bubbles work their magic for 5–7 minutes. Rinse, glow, and go. Use 1–2 times a week for radiant results.
Vin Rouge Resurfacing Mask
What it does:
This luxurious mask gently exfoliates, resurfaces, and brightens to reveal smoother, firmer, more even-toned skin in just 15 minutes.
Who it’s for:
Perfect for those tackling texture, dullness, early signs of aging, or post-acne marks.
What makes it unique:
Inspired by the power of red wine, this mask blends AHA + BHA with antioxidant-rich Resveratrol and Grape Extracts. It’s like your skin sipped a glass of red wine, but instead of a hangover, you wake up glowing.
When/how to use:
Apply an even layer to clean the skin. Leave on for 10–12 minutes, then rinse thoroughly. Use once a week for smooth, lit-from-within skin.
3. Instagram Carousel Captions (Long-form Social Copy)
Slide 1 – The Meet-Cute Text:
“Psst… Hey, skin cell! I’m oxygen. I’m here to make you glow!” “I wish I could let you in, Oxy… but pollution’s blocking the way.”
Slide 2 – The Problem
Text: Once upon a pore, oxygen and your skin were meant to be besties — But air pollution, grime, and stress said “Nope!”
Slide 3 – The Hero Appears
Text: Enter: BiE’s O2WOW Mask — your skin’s very own oxygen delivery service. This lightweight mask clears the path and floods your skin with O₂.
Slide 4 – The Transformation
Text: Dullness? Gone. Barriers? Cleared. Oxygen and your skin finally reunite — and it’s a glow story for the ages.
Slide 5 – Call to Action
Text: They glow. They thrive. They live happily ever after. Swipe back and start your own glow fairytale with the O2WOW Mask.
#O2WOWMask #BiEBeauty #GlowGoals
4. Email Subject Line + Header + Body Copy
Subject Line:
Still, waking up tired? Your skin might be too.
Header:
Beauty By Bie: Your Skin's Overnight Treat.
Body:
You’ve browsed it. Maybe even hovered over “Add to Cart.”
Still wondering if the DND Overnight Mask lives up to the hype? Here’s the truth: While you sleep, this deeply restorative mask works overnight. It calms, hydrates, and revives tired, stressed skin — so you wake up looking like your skin hit the snooze button on stress.
No greasy pillowcases. No complicated steps. Just effortless overnight repair and radiant results by morning.
Still curious? Don’t just take our word for it — follow the link to see what our users are saying.
[Read Testimonials & Shop Now]
5. Communication Hooks – Eyefinity All-in-One Under Eye Gel
● Swipe Away Tired Eyes. The cooling touch of Eyefinity.
● Buh-bye Puff, Hello Power Eyes
● Proof that 5 hours of sleep can look like 9
● Your AM Wake-Up Call in Eyefinity Tube
● The eye cream your concealer is jealous of.
